Nigeria, known as the vibrant hub of African music, has witnessed the rise of countless talented artists over the years. Behind the scenes, a group of visionary individuals known as music promoters have played a crucial role in shaping the Nigerian music industry. Among them, there are those who have been pioneers in the field, dedicating their lives to discovering and promoting Nigerian talent. In this article, we will explore the top seven oldest music promoters in Nigeria, who have been instrumental in the success of some of our favorite artists.
These industry veterans have not only nurtured emerging talents but have also contributed to the overall growth and development of the music scene in Nigeria. From their keen eye for talent to their strategic promotion and artist management, these music promoters have left an indelible mark on the industry. Join us as we delve into the stories of these trailblazers who have paved the way for Nigerian music, and continue to shape the landscape today.
Kenny Ogungbe (Kennis Music)
Kenny Ogungbe, also known as Baba Keke, is a highly respected music promoter and co-founder of Kennis Music, one of Nigeria’s pioneering record labels. With a career spanning several decades, Kenny Ogungbe has made significant contributions to the Nigerian music industry. Alongside his business partner Dayo Adeneye, known as D1, Kenny Ogungbe played a crucial role in revolutionizing the Nigerian music scene and promoting homegrown talent.
Kennis Music, founded in the 1990s, has been a launching pad for numerous successful Nigerian artists. Kenny Ogungbe’s keen eye for talent and dedication to nurturing artists have played a vital role in their success. The label is credited with introducing the world to artists like 2Baba (formerly 2face Idibia), Jaywon, and Joe EL, among others.
Beyond running a record label, Kenny Ogungbe is also known for his work as a radio presenter. He hosted the popular radio show “Kennis Music Sunday” on RayPower FM, which provided a platform for Nigerian artists to showcase their music.
Kenny Ogungbe’s impact on the Nigerian music industry extends beyond the promotion of artists. He has consistently advocated for the growth and development of the industry, emphasizing the need for professionalism, quality production, and intellectual property rights protection.
Tunde and Wunmi Obe (T.W.O)
Tunde and Wunmi Obe, collectively known as T.W.O, are veteran music promoters and artists who have made significant contributions to the Nigerian music industry. They have been active in the industry for several decades, making them highly respected figures.
As music promoters, Tunde and Wunmi Obe have played a pivotal role in promoting and supporting Nigerian artists. Through their record label, T.W.O.4.Real Entertainment, they have provided platforms for emerging artists to showcase their talents. Their efforts in talent discovery and development have contributed to the success of many Nigerian artists.
In addition to their work as music promoters, Tunde and Wunmi Obe are accomplished musicians in their own right. They have released several albums and singles, with their music spanning various genres including R&B, afrobeat, and soul. Their musical talents and stage presence have earned them a dedicated fan base.
Tunde and Wunmi Obe’s impact on the Nigerian music industry goes beyond their own careers. They are known for their philanthropic efforts, supporting various causes and initiatives aimed at promoting education, healthcare, and social welfare in Nigeria.
Collins Adeyemi (D’Clique Management)
Collins Adeyemi is a prominent music promoter and the founder of D’Clique Management, a well-known talent management and music promotion company in Nigeria. With a strong passion for music, Collins Adeyemi has been instrumental in shaping the careers of Nigerian artists and contributing to the growth of the music industry.
D’Clique Management has played a significant role in the success of several Nigerian artists. The company has a track record of discovering and nurturing talent, providing artists with the necessary support, guidance, and promotion to thrive in the music industry. D’Clique Management has worked with notable artists such as Patoranking, Skales, and Yemi Alade, helping them achieve commercial success and international recognition.
Collins Adeyemi’s expertise in artist management and music promotion has made him a respected figure in the Nigerian music industry. He understands the importance of strategic planning, marketing, and branding in elevating artists’ careers and has applied these principles to his work.
Apart from artist management, Collins Adeyemi has also been involved in event planning and concert organization, further contributing to the growth and development of the Nigerian music scene.
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Audu Maikori (Chocolate City)
Audu Maikori is a well-known music promoter and entrepreneur, and the founder of Chocolate City, one of Nigeria’s most prominent record labels. With a passion for music and a keen business acumen, Audu Maikori has made significant contributions to the Nigerian music industry.
Chocolate City, established in 2005, has played a pivotal role in shaping the careers of numerous Nigerian artists. The label has been a platform for launching and promoting talented musicians, including M.I Abaga, Ice Prince, Jesse Jagz, and others. Under Audu Maikori’s leadership, Chocolate City has achieved both critical acclaim and commercial success.
Audu Maikori’s impact extends beyond record label management. He has been an advocate for the rights and welfare of Nigerian artists, pushing for fair treatment, proper compensation, and intellectual property protection within the industry. Audu Maikori’s efforts have helped raise awareness about the challenges faced by artists and have contributed to the overall development of the Nigerian music scene.
Furthermore, Audu Maikori is recognized for his entrepreneurial spirit and his involvement in various ventures related to entertainment, media, and technology. He has been actively engaged in initiatives that promote the growth and sustainability of the creative industries in Nigeria.
Cecil Hammond (Flytime Promotions)
Cecil Hammond is a notable music promoter and the founder of Flytime Promotions, an entertainment company that has played a significant role in promoting Nigerian music and organizing successful events.
Flytime Promotions is renowned for organizing the annual Rhythm Unplugged concert, one of Nigeria’s premier music events. The concert has featured top Nigerian and international artists and has become a platform for showcasing the best of Nigerian music. Under Cecil Hammond’s leadership, Flytime Promotions has consistently delivered high-quality events, contributing to the growth and popularity of the Nigerian music industry.
Cecil Hammond’s dedication to promoting Nigerian music extends beyond live events. He has been instrumental in creating platforms for emerging artists to showcase their talents and gain exposure. His efforts have helped elevate the careers of many Nigerian artists, contributing to their success both locally and internationally.
Additionally, Cecil Hammond has been actively involved in talent management and artist development. He has played a role in discovering and nurturing young talent, providing them with the necessary resources and support to thrive in the music industry.
Efe Omorogbe (Now Muzik)
Efe Omorogbe is a highly respected music promoter, artist manager, and the CEO of Now Muzik, a music management and promotion company. With a wealth of experience and expertise in the Nigerian music industry, Efe Omorogbe has been instrumental in shaping the careers of numerous artists.
Now Muzik has worked with a wide range of Nigerian artists, providing artist management services, music promotion, and event organization. Efe Omorogbe’s guidance and strategic approach to artist management have helped artists like Timaya, Niyola, and Jaywon achieve commercial success and recognition.
Efe Omorogbe’s contributions to the Nigerian music industry extend beyond artist management. He has been actively involved in various industry associations and has served in leadership roles, advocating for the rights and welfare of Nigerian artists. Efe Omorogbe’s efforts have contributed to creating a more favorable environment for artists to thrive and succeed.
Furthermore, Efe Omorogbe is recognized for his business acumen and entrepreneurial endeavors. He has been involved in ventures beyond music, exploring opportunities in media, entertainment, and technology, further contributing to the growth and development of the Nigerian creative industries.
Aibee Abidoye (X3M Music)
Aibee Abidoye is the co-founder of X3M Music, a record label known for its focus on quality music and its support of talented Nigerian artists. Aibee Abidoye’s passion for music and dedication to artist development have made X3M Music a prominent player in the Nigerian music industry.
X3M Music has been responsible for the success of several notable artists, including Praiz, Simi, and Johnny Drille. The label has gained a reputation for nurturing artists with unique sounds and promoting music that resonates with audiences.
Aibee Abidoye’s expertise in talent management and artist development has played a significant role in the success of X3M Music and its artists. He has provided guidance and support to artists, ensuring they have the resources and platforms to showcase their talents and reach a wider audience.
In addition to his work in the record label, Aibee Abidoye is known for his involvement in various philanthropic initiatives. He has been actively engaged in giving back to society and supporting causes that promote education, healthcare, and social welfare in Nigeria.
These music promoters have made substantial contributions to the Nigerian music industry, shaping the careers of artists and contributing to the growth and development of the industry as a whole. Their passion, dedication, and business acumen have been instrumental in promoting Nigerian music, both locally and internationally.
In conclusion, the Nigerian music industry owes a debt of gratitude to the top seven oldest music promoters who have been instrumental in shaping its vibrant landscape. These industry veterans have dedicated their lives to discovering and nurturing Nigerian talent, playing a pivotal role in the success of numerous artists.
From Kenny Ogungbe’s pioneering efforts with Kennis Music to the impactful contributions of Tunde and Wunmi Obe as both promoters and artists, these music promoters have left an indelible mark on the industry. The visionary leadership of Collins Adeyemi, Audu Maikori, Cecil Hammond, Efe Omorogbe, and Aibee Abidoye has not only propelled the careers of artists but has also contributed to the overall growth and development of the Nigerian music scene.